Founder, Creative Director at UK Tea Academy
Jennifer Wood was a marketing copywriter for many well known brands before she found her vocation in tea. In 2007 she founded Canton, a premium tea company, based in London dedicated to HoReCa. Though her company provides essential tea training to all partners, she identified the need for a professional, dedicated tea training body with a recognised certification programme - much like SCA. With colleagues well established in the world of tea and coffee training, she founded the UK Tea Academy in 2015 to share the rich culture, ancient history and pure gastronomic pleasure of tea.
She is involved in the cultural events of the UKTA and in developing a network of Licensed Trainers who will take the objectives of the UKTA to the F&B sector, helping to increase the understanding and appreciation of tea, to raise service standards and inspire a new wave of innovation and craft in authentic, hand-produced tea.